Changing the world through food, process and eduction.
Eating Clean, Cooking Dirty (ECCD) is the vision of founder Samantha Rodgers (aka Sam) who saw an opportunity to help families get good food on the table without spending a lot of time in the kitchen. Using her background in process improvement and business growth strategy combined with her obsession with good food and a voracious appetite for learning about health, wellness and nutrition, ECCD was born.
While it is easy to create a meal plan, it is another thing to empower people with the tools to implement a meal plan while also learning about whole nutrient dense foods. Our programs are designed to maximize time in the kitchen by using weekly prep day guides: a step-by-step process to prep the week's meals ahead maximizing the use of time and ultimately reducing your overall time spent in the kitchen.
At the turn of the last century, we had a food scarcity problem that was eliminated through food science and technology resulting in more food available to all people. Sadly, our obsession with science and technology has meant that we have created fake foods that are cheaper and more readily available than real whole nutrient dense foods. We have un-educated ourselves and left the wisdom of our forefathers with our forefathers. The result is a nation that is living longer, however, many are only surviving in disease, obesity and mental instability.
Whole nutrient dense food is the foundation to rediscover our health and be well throughout our lives, not just in our youth.
At the end of the day, talk is cheap, but a plan of action can change our lives.